![]() Uncertainty is one of the biggest barriers to entry for any conversion action you’re trying to get your customers to perform within your funnel. Marketing words & phrases that reduce uncertainty Of course, don’t offer anything you don’t promise or can’t describe in detail. In most cases, you should have a page that states your guarantee and return policies and how/why they work so customers can truly see that there are no catches. Notice that the language here is not fancy jargon but everyday language that resonates with customers. ![]()
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